Makers & Mongers:
Help Us To Help You
Get Involved Checklist
Calling all cheesemongers and cheesemakers! Be part of a cheese festival like no other, join the movement to promote GREAT CHEESE and get yourself involved in this year’s Big Cheese Weekender. Our line up is set to be fully booked but there are plenty of ways to get involved and showcase your speciality cheese!
1: Download your essential Trade Pack
Show people that you are supporting the Big Cheese Weekender. Posters, Bunting educational resources and more.
Access the Big Cheese Trade Pack
2: Run a special offer or competition
Who doesn’t love a special offer or giveaway? But they are more than just a gimmick; running competitions can be a lot of fun and can increase online and foot traffic, drive word-of-mouth, and help you get new customers.
Competitions don’t have to be complicated. Why not try asking your social followers to post an image of themselves enjoying cheese whilst @mentioning you and using the hashtag #BigCheeseWeekender – Then, just pick your favourite.
Got a special offer you want to tell us about? Let us know here
Need some inspiration? Take a look at the competitions below from two of our lovely sponsors.
3: Host your own event
Events offer the perfect opportunity to reach out to your cheese loving audiences, help them discover your brand and share your passion for cheese.
Whilst our line up may be full the #BigCheeseWeekender is the perfect opportunity to engage with the cheese-loving public. So, if you fancy hosting your own event we say go for it!
- Host an in-store ‘Meet The Maker’ event with local cheesemakers
- Hold a Cheese Tasting evening
- Collaborate to celebrate some local pairings
Need some inspiration? Take a look at the examples below or check out all of last years events in our on-demand section.
Moor Home Truths About Real Cheese, with James Grant, No2 Pound Street
Make, cook & enjoy British Halloumi
Save Scottish Cheese
Save British Cheese
Ned Palmer: Beer & Cheese Matching
Harvey & Brockless: Summer Cheese Recipes #1
Wensleydale Creamery: Grading & Tasting
4: Email your customers.
If you send an email newsletter, use this to let your customers know about the Big Cheese Weekender and remind them to stock up on cheese. If you are hosting your own event, tell them about it or share our programme of talks to inspire them. Don’t forget to tell them about your special offers, cheese hampers or competitions.
5: Create a Big Cheese Weekender Selection
In support of a weekender devoted to fantastic cheese, cheesemakers and retailers are curating exclusive selections of cheese to attract new customers and showcase their product range. Why not join in and create your own hamper or product bundle?
Need some inspiration? Take a look at the examples below or check out the rest of the hampers and cheese bundles currently available in our Useful Stuff section.
6: Share the Cheese Love
The excitement is building around this year’s events across social media, so take advantage of this ‘Cheese Love’ by letting your followers know that you’re involved. Here are a few ideas to help you spread the love:
- Use the hashtag #BigCheeseWeekender wherever possible.
The more people using this, the wider the reach for great cheese – Let’s get it trending - Tag us in your posts.
Use the links below to connect with the Big Cheese Weekender team and we’ll do our best to amplify and share your posts whenever we can.
7: Become an Academy Of Cheese Supporter
By supporting Academy of Cheese your business will be associated with an authoritative and respected consumer and trade organisation, helping to secure the future of the cheese industry. In addition, Academy of Cheese Supporters packages have a whole host of tangible benefits to your business.
Enormous thanks to our Patrons. We wouldn’t be here without you!
Connect & Share
If you like what you see and eat, please shout about it on social media using the hashtag #BigCheeseWeekender. And do please keep buying good cheese: now, for the festival and afterwards!